Podknife - Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role by Ad Age Ad Lib

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Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

Podcast |: Ad Age Ad Lib
Publisher |: Ad Age
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Media
Categories Via RSS |: Business News,; News,; Tech News
Publication Date |: Jun 25, 2020
Episode Duration |: 00:42:01

Justin Billingsley has one hell of a Lego set.

Publicis Groupe’s first global chief marketing officer used the famed building blocks in an analogy during the Ad Age Ad Lib podcast to explain how the holding company’s Power of One works for clients. Billingsley said that for client Mercedes-Benz the company constructed a shop, Publicis Emil, composed of 650 people in 39 countries customized specifically to the automaker’s needs.

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