The leap from communications to business leadership remains rare within major multinational corporations, but it is one that Jackson Jeyanayagam undertook when he became VP and general manager of Clorox's consumer business in 2019. In conversation with PRovoke Media editor-in-chief Arun Sudhaman at the PRovokeGlobal Summit last week, Jeyanayagam talked about the lessons he has learned along the way, including the qualities communicators can bring to broader management roles within businesses, and the challenges they need to overcome if they are to make a similar shift.