Even in the DVR and Hulu age, network promos are crucial to keeping audiences informed — and excited — about new and ongoing shows. Creating a great thirty-second spot requires a precise combination of skills, knowledge, and often a great sense of humor — all of which our guests have in spades. Listen to Jeff and Jenna share the tricks of their trade, along with some great behind-the-scenes stories (like the one in the title)! Learn more about your ad choices. Visit megaphone.fm/adchoices