Product Marketers Are The New CMOs with Mary Sheehan
Publisher |
Sean Boyce
Media Type |
audio
Categories Via RSS |
Business
Software How-To
Technology
Publication Date |
Jan 17, 2022
Episode Duration |
00:27:26

Mary Sheehan is the Head of Product Marketing at Adobe Advertising Cloud, the host of the Women in Product Marketing Podcast, and has been a product marketing leader focused on B2B tech and SaaS companies for over 12 years. Here are a few of the topics we’ll discuss on this episode of Product Launch:

  • How Mary became the Head of Product Marketing at Adobe Advertising Cloud.
  • The product marketing skills Mary has learned throughout her career.
  • What product marketing is and how it’s different from a traditional CMO.
  • How product marketing has changed in the last decade.
  • What effective product marketing looks like.
  • What’s next for product marketing and how aspiring PMM’s can make an impact.
  • Why Mary started her own product marketing podcast.
  • The importance and benefits of diversity.

Resources:

Connecting with Mary Sheehan:

Connecting with the host:

Head of Product Marketing at Adobe Advertising Cloud Mary Sheehan joins me to discuss what product marketing is, how we can tell if product marketing is effective, and the difference a product marketer has from a traditional CMO…

Mary Sheehan is the Head of Product Marketing at Adobe Advertising Cloud, the host of the Women in Product Marketing Podcast, and has been a product marketing leader focused on B2B tech and SaaS companies for over 12 years. Here are a few of the topics we’ll discuss on this episode of Product Launch:

  • How Mary became the Head of Product Marketing at Adobe Advertising Cloud.
  • The product marketing skills Mary has learned throughout her career.
  • What product marketing is and how it’s different from a traditional CMO.
  • How product marketing has changed in the last decade.
  • What effective product marketing looks like.
  • What’s next for product marketing and how aspiring PMM’s can make an impact.
  • Why Mary started her own product marketing podcast.
  • The importance and benefits of diversity.

Resources:

Connecting with Mary Sheehan:

Connecting with the host:

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