Podknife - Product Led Growth: Let's Get Back Into the Series by Better Product

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Product Led Growth: Let's Get Back Into the Series

Podcast |: Better Product
Publisher |: Better Product Network
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Management & Marketing,; Product Development,; Technology
Categories Via RSS |: Arts,; Business,; Design,; Marketing
Publication Date |: May 28, 2020
Episode Duration |: 00:02:31

We are ready to look forward and get back to our product-led growth series. It’s a relevant topic today more than ever as companies look to product-led growth strategies to support remote selling and customer retention, all while potentially having a leaner staff.

Before we release new episodes, we want to remind our community where we left. The series featured Blake Bartlett from OpenView Venture Partners, and Brian Crofts, Chief Product Officer at Pendo. Blake Bartlett broke down the definition of product-led growth, the common barriers for implementation, and the many misconceptions holding product professionals back from embracing the approach.

Brian Crofts talked about how product-led growth shifts the responsibility of product management, and how those shifts have impacted the way he approaches building product teams. You can check out all the previous resources mentioned at http://betterproduct.community

Next up in the series, we are featuring:

Laura Borghesi, Senior Director of Growth Marketing at MongoDB
Prianka Rayamajhi and Lindsay Mindler, both part of the Growth Design Team at Pinterest
Cem Kansu, Director of Product at Duolingo
Ryan Chan, CEO and Founder of UpKeep

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