Podknife - Producing Awesome Content with AI Tools with MarketMuse’s Aki Balogh by The Product Launch Podcast

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Producing Awesome Content with AI Tools with MarketMuse’s Aki Balogh

Podcast |: The Product Launch Podcast
Publisher |: Sean Boyce
Media Type |: audio
Podknife tags |: Business,; Design,; Entrepreneurship,; Interview,; Product Development,; Technology
Categories Via RSS |: Business,; Software How-To,; Technology
Publication Date |: Sep 15, 2020
Episode Duration |: 00:30:10

Aki is the co-founder and CEO of MarketMuse. MarketMuse uses AI to optimize content for organic search. Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like

Using analytics to improve decision making
Approach big problems from a fresh perspective
Identifying powerful use cases within your target market for your product
Testing your value proposition
Measuring and describing the ROI of your product for your customer

Resources:

MarketMuse Blog - https://blog.marketmuse.com/
MarketMuse Content Strategy Crash Course - https://blog.marketmuse.com/content-strategy-crash-course/
Get started with their free version - https://app.marketmuse.com/welcome?phone-invisible=dHJ1ZQ%3D%3D
Slack community, the Content Strategy Collective - https://contentstrategycomm.slack.com/join/
Product Led Growth (PLG) - https://openviewpartners.com/blog/what-is-product-led-growth/
Openview Venture Partners - https://openviewpartners.com/
FirstRound Newsletter - https://firstround.com/review/
Pricing - Price Intelligently - https://www.priceintelligently.com/
Hubspot- Marketing - https://www.hubspot.com/products/marketing

Connecting with Aki:

Email Aki at Aki@marketmuse.com
Connect with Aki on LinkedIn at https://www.linkedin.com/in/akibalogh

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