Pressing On with Press-On Nail Art During The Pandemic
Podcast |
Rightnowish
Publisher |
KQED
Media Type |
audio
Podknife tags |
Arts
Bay Area
Society & Culture
Categories Via RSS |
Arts
Society & Culture
Publication Date |
Sep 10, 2021
Episode Duration |
00:09:18
Have you ever wanted nail art that highlights your favorite Disney Movie? Maybe nails that show Mulan below a cherry tree, or Alice at her Wonderland tea party, or maybe you want to see Stitch getting into shenanigans across your hands... Whatever your preference, Vivian Xue Rahey has you covered. These conversation pieces are clear fan favorites online. Vivian's Pamper Nail Gallery has hundreds of thousands of followers on Instagram and TikTok, and millions more views. It's a unique art form. And luckily for the fans, getting these fly nails has gotten easier. Since the start of the pandemic, Vivian Rahey, has switched up her "Disneyland of Nails" business model: moving from appointments in the salon where nails are painted on site, to an e-commerce model where you can order press-on sets that arrive to your doorstep already bedazzled and painted with scenes from your favorite flick. Despite changes to the model, the company is staying true to the vision she first described to me in the Spring of 2019. Today, we're revisiting that conversation with the queen of Disney nails and hearing how this art-based business not only stayed afloat, but expanded in the midst of a global pandemic.  

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