Podknife - Prema Sagar on the evolution of India's PR industry (Ep. 90) by The PRovoke Media Podcast

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Prema Sagar on the evolution of India's PR industry (Ep. 90)

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Aug 07, 2017
Episode Duration |: 00:23:46

Prema Sagar launched Genesis PR in 1992, when India's PR industry was still in its infancy, before eventually selling the firm to Burson-Marsteller. She discusses the evolution of public relations in India with Arun Sudhaman, following the SABRE Awards South Asia, at which her firm took top honours for its campaign on behalf of Medela.

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