In the twenty-five years since the Japanese media franchise Pokémon launched in the US, it has become a staple of American culture — from trading cards to t-shirts, from action figures to videogames, from Oreo cookies to McDonald's Happy Meals. And of course, the animated series.Since the launch of that series the biggest stars have undoubtedly been aspiring Pokémon Master Ash Ketchum and his adorable pocket monster sidekick Pikachu. But now fans must say goodbye to these iconic heroes as the series moves on without them. Host Scott Detrow talks to Izzie Ramirez, culture writer for Vox Media, about the legacy of the show and the future of the Pokémon franchise after Ash and Pikachu. And we hear reactions from fans and from Sarah Natochenny, who has voiced Ash since 2006.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy