Business analytics uses data, statistical and quantitative analysis, and predictive modeling to gain insights and make informed decisions for a company. It involves collecting, organizing, and analyzing large amounts of data from various sources to help businesses understand and improve their operations, customer experience, and overall performance.

Business analytics aims to provide accurate and real-time information to help make informed decisions. The application of business analytics creates the possibility of acquiring a more in-depth comprehension of the market, the competitors, and the customers. By analyzing data, businesses can identify trends, patterns, and relationships that can help them grow and achieve higher success.