Data monetization is becoming an increasingly popular trend with businesses due to its potential for generating higher revenue and creating more efficient data-driven operations. This article will explore the value of data monetization to customers outside the core business – such as those in the embedded systems domain – and why it could be a worthwhile investment for them.  It is worth noting that data monetization is more than just data trading. It involves data analysis and understanding, as well as the usage of artificial intelligence (AI) technologies to generate insights and value from data. When properly utilized, data monetization can be a powerful tool for businesses and customers alike – allowing them to maximize their potential returns on data investments.