Cathryn Woodruff and Julie Schott are the co-founders of Plus, a personal care brand making soap and body wash in dissolvable packaging. The just-add-water idea brings together Woodruff’s passion for sustainable and purpose-driven brands, and Schott’s years of experience covering the beauty industry at ‘Elle’ magazine, where she noticed a huge waste problem in packaging. Schott is also co-founder of Starface, a top skincare brand for tackling acne, alongside Plus’s other partner Brian Bordainick. See omnystudio.com/listener for privacy information.