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Play for the Long Term

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Apr 19, 2018
Episode Duration |: 00:43:53

In an interview with March Managing Director Cheryl Gale, Laura Tomasetti, CEO and founder of 360PR+, covers her path to becoming one of PR’s top leaders, from her beginnings in ad copywriting, to her stops at agencies in Washington, D.C., and Boston, to her in-house experience at Hasbro.

They also talk about why PR is growing in importance as CEOs because more conscious and concerned about their own reputation, and the reputations of their brands. And they discuss the value of relationship building in communication, the intersections between content, digital, social, advertising and PR, and the skills they look for when recruiting for comms talent.

LINKS:

Follow Laura and 360PR+ on Twitter: @Laura360 and @360PRPlus
Follow Hacks and Flacks on Twitter: @hacksflacks
Follow Hacks and Flacks on Instagram:@hacksflacks
Follow our Facebook Fan Page: Hacks and Flacks Podcast
Follow March Communications on Twitter:@MarchComms
Visit the M+PR Nonsense blog: MarchComms.com/blog

Subscribe to Hacks and Flacks on iTunes, Stitcher or Google Play today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!

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