Richard Collins, serial entrepreneur and founder of C Squared Technology, discusses the art of the startup pivot and mastering the challenges and opportunities in the recruitment advertising industry. He shares his experience with building a platform that connects job boards and employers, focusing on delivering qualified applicants. Richard emphasizes the need for a shift from quantity-based metrics like cost per click to quality-based metrics like cost per qualified applicant. He also highlights the importance of community-building and reinvention in the job board industry. Richard also discusses the funding and growth plans for C Squared Technology. Checkout his recent post on the move: https://www.cvwallet.com/post/our-journey-from-smart-cvs-for-jobseekers-to-solving-recruitment-advertising-for-the-ai-age Chapters 00:00 - Introduction and Background 04:10 - From CV Wallet to C Squared Technology 08:59 - The Role of Blockchain in the Industry 10:36 - Pivoting and Adapting to the Changing Market 12:24 - Tips for Startups Facing a Pivot 13:39 - Shifting from CPC to Qualified and Interested Applicants 19:38 - The Disconnect Between Traffic and Quality 22:04 - The Role of C Squared Technology in the Job Board Ecosystem 26:36 - Building a Platform and the Future of C Squared Technology 33:00 - Reflections on the Changing Landscape of Tech Startups 36:40 - Funding and Growth Plans for C Squared Technology Keywords Richard Collins, Beverly Collins, C Squared Technology, ClickIQ, Indeed, IndeedIQ, recruitment advertising, job boards, qualified applicants, cost per click, cost per qualified applicant, platform, community-building, funding, growth plans, Appcast, CV Wallet