In the 3rd episode of the Paid Insights Podcast, we cover the last (but not least) of the default settings to avoid: \* Ad Creation \* Be sure to create at least 2 ads per ad group. \* Broad Match Keywords \* Avoid these for the most part. I recommend you learn more about the [different keyword match types](https://www.paidinsights.com/keyword-match-types-explained/). \* Modified Broad Match Keywords \* Much more useful than regular broad match. They’re more like a combination of broad and exact match. \* Negative Keywords \* I mention the [negative keyword list](https://www.paidinsights.com/400-negative-keywords/). Grab a copy so you can exclude unrelated searches right away. Download The 16 Default Settings You Need To Avoid Grab the full guide to help you avoid these costly mistakes so you can use AdWords profitably as fast as possible.. Send Me The Guide Book Mentioned: [#AskGaryVee](http://amzn.to/2iUnAzG) Leave a rating and review on iTunes for a chance to win a copy! Thanks for listening.