Being specific in your topic is so important to building your brand and becoming recognized as an expert in your field.  Today, we welcome Anna Liotta to The Wealthy Speaker Show to talk about her journey and explain, if you unify your focus you can command higher fees. Anna is the CEO and Founder of The Generational Institute™, an award-winning keynote speaker and best-selling author of Unlocking Generational CODES©.  Her deep understanding of generational dynamics is grounded in 20 years of research, keynoting and consulting clients ranging from Amazon.com to Coca Cola, Red Robin to the NBA. Listen to the podcast below: Highlights you won’t want to miss: * My first gig for 5000 people at 16 years old.  0:45 * Recognizing the generational differences.  4:15 * Waiting for the right time for my topic to be relevant.  10:40 * Building your brand.  15:30 * My book was the ultimate game changer.  18:50 * Honing your craft.  22:00 * Preparing to serve as president of the NSA.  27:35 * Hiring staff can help increase your fees.  31:00 Anna’s most impressive generational credential, however, is that she is the youngest girl of nineteen children. This means that every Thanksgiving, graduation, or wedding is a fascinating case study in multi-generational communication. Anna holds a master’s degree in Interpersonal Communication. She currently serves as the President-Elect of the National Speakers Association, and President of the Columbia Tower Club and Top 40 Under 40 Alumni Association. When she is not keynoting or volunteering, you’ll find her at an off-leash dog park with her Labradoodle puppy named Golfing. If you are looking for ways to set yourself apart and define what you do, you can’t afford to miss this episode! Podcast Resources: Anna’s website:  https://annaliotta.com Anna’s book: CSVN Unlocking Generational Codes  Want More? Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.