My guest is Martins Popelis, Co-Founder of Sonarworks! Having achieved success with delivering reliable reference sound to over 30,000 music creators worldwide with Sonarworks Reference product, Martins is now a firm believer of delivering individually perfected sound to all music listeners, thus eliminating sound translation problem at its core.

Note: I'm a proud user of Reference 4 and I also bought Sennheiser HD650 headphones from Sonarworks which included a customized calibration profile ;)

Martins and I discussed:

• Sonarworks Reference 4 (How Reference 4 works, various ways it helps production, various use cases and equipment setups)
• Speakers, headphones and the room you're listening in effectively "EQ" the sound.
• Measurement microphones (37 measurement points)
• Re-measure after moving furniture, etc.? Yes.
• Headphone profiles - Sonarworks has calibrated hundreds of headphone makes and models to create profiles for each.
• Using Reference 4 Systemwide vs. within your DAW
• Systemwide: Virtual instrument, ~20 ms latency
• Sound ID - Research in consumer sound preferences. Machine learning asks user what sounds they like, then creates a profile for them.
• Audio perception

Thanks for being a great guest, Martins!

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