If you want to make a meaningful impact through your products, your company, or your message, it's crucial to understand the science of influence. Today, I'm joined by New York Times bestselling author and expert in the science of persuasion, Dr. Robert Cialdini. Dr. Cialdini has dedicated his entire career to conducting rigorous testing, analyzing data, and publishing peer-reviewed scientific research on the factors that influence human behavior.  In our conversation, Dr. Cialdini discusses why people say "yes," why they buy, and how you can apply the principles of influence to your business. He also equips you with tools to ethically navigate the world of marketing, get people to invest in you, and strengthen your team's productivity with simple language shifts.  IN THIS EPISODE, WE TALK ABOUT: - The psychological factors that will lead you to a "yes" - How to heighten productivity within your business structure  - Tips for getting consumers and business partners to commit to you - Cultivating relationships that promote reciprocity  - The significance of strong testimonials and authority sources  - The best way to encourage collaboration RESOURCES - DM me the word “LEMON” on Instagram for my lemon water recipes!  - Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH DR. CIALDINI Sign up for Dr. Cialdini’s Newsletter: cialdini.com/newsletter Check out Dr. Cialdini’s book: Pre-Suasion: A Revolutionary Way to Influence and Persuade CONNECT WITH LORI Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness