James Cameron, the famous director, was promoting his new movie, Avatar: the way of the water, which has a huge marine conservation message when he came under fire for attending one of the promotional premieres in Japan. The promotion included a dolphin show at an aquarium which infuriated many environmentalists who wanted to hear Cameron's reason for attending the premiere with a captive dolphin show. We are going to talk about James Cameron's comments and how these events are harder to navigate than people think.