I’m happy to have my good friend Paul Tran of Manscaped back on Panic with Friends. He’s an incredible founder, entrepreneur, product person, and marketer. He continues to build a global omnichannel brand at an epic pace. We’re really proud seed investors in our Social Leverage Fund III.  I’m constantly writing about the urgency and importance of marketing, and Paul and his team are world-class. It's not so easy to just go online and do marketing nowadays. You have to have a lot of skills across multiple sectors. The Manscaped team continues to be creative and test new media formats over and over again with great success. Every entrepreneur can learn something by listening to Paul. His insights on building an enduring brand and how he thinks about growth are timeless. Enjoy the episode. You’ll learn a lot.  BTW, visit Manscaped and use the promo code ‘Howie’ for 20 percent off your first order.  Guest - Paul Tran, Founder and CEO of Manscaped  howardlindzon.com, manscaped.com  Twitter: @howardlindzon, @paultran, @manscaped, @PanicwFriends, @knutjensen  youtube.com/channel/manscaped linkedin.com/in/paultran  #fintech #invest #investment #venturecapital #stockmarket #finance  Show Notes: Introduction. (00:32) Welcome Paul (05:12) 3 metrics Paul uses (05:33) Manscaped origin story (06:12) A culture of innovation (08:22) The ‘secret sauce’ (10:10) Pitching Manscaped (10:58) Phenomenal growth (13:01) Focus on target market (14:50) A global brand (16:20) Marketing (18:34) Expanding demographic (19:26) Brand loyalty (21:24) Marketing with celebrities (24:30) Manscaped’s mission (25:14) Importance of omnichannel (26:18) Customers pay for quality (28:50) Ideas and failure (31:10) Success is never a straight line (32:16) Manscaped today (34:12) Paul’s edge (37:00) Thoughts on luxury fashion (38:28) What makes a brand stay relevant (38:59) Measuring sentiment (42:44) Closing thoughts. (43:42)