Podknife - Pattison Media President Rod Schween talks 'Validate' by Broadcast Dialogue

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Pattison Media President Rod Schween talks 'Validate'

Podcast |: Broadcast Dialogue
Publisher |: Broadcast Dialogue
Media Type |: audio
Podknife tags |: Canada,; Interview,; Media
Categories Via RSS |: News & Politics
Publication Date |: Sep 20, 2022
Episode Duration |: 00:18:36

Description
iTunes Summary

One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data.

Pattison Media has developed new game-changing tech platform, Validate, which it eyes as an industry-wide solution for radio, developed by radio people.

Pattison is partnering with Momentum Media Marketing, the parent company of Broadcast Dialogue, to bring Validate to market.

Rod Schween, President of Pattison Media, joins this special episode of Broadcast Dialogue - The Podcast to talk about why they developed Validate, how it works, and using data to make stations as successful as they can be.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rod Schween, President of Pattison Media, joins this special episode of Broadcast Dialogue - The Podcast to talk about why they developed new ad sales tech platform, Validate, how it works, and using data to make stations as successful as they can be.

One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data.

Pattison Media has developed new game-changing tech platform, Validate, which it eyes as an industry-wide solution for radio, developed by radio people.

Pattison is partnering with Momentum Media Marketing, the parent company of Broadcast Dialogue, to bring Validate to market.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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