Paris 2024: The fashion Olympics
Podcast |
Business Daily
Publisher |
BBC
Media Type |
audio
Categories Via RSS |
Business
News
Publication Date |
Jul 22, 2024
Episode Duration |
00:17:33

We’re used to fashion giants like adidas and Nike designing athlete uniforms for the Olympics and Paralympics.

This year however, it’s likely we’ll see smaller labels on the podium.

In this programme we hear from the diverse list of designers and learn why the fashion industry is so keen to work with sports stars.

Presented and produced by Megan Lawton

(Image: Portugal's Gabriel Ribeiro competes during the Skateboarding Men's Street Preliminaries of the Olympic Qualifier Series 2024.Image: Getty Images)

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