It’s been a big year for paid newsletters. They promise an easier way for creators to get paid directly from their content. 

While newsletters aren’t a new thing, there are some exciting things happening in this space. And for an independent creator, figuring out how to get paid for what you already do is a no-brainer.  

So, what are the pros and cons of paid newsletters? How would you go about launching one? Are there any strategies and processes to help you succeed? And, most importantly, how do you ensure that it’s worthwhile for your readers?

Nathan and Barrett discuss these questions and more!

Main Takeaways

• Paid newsletters fit into a larger “media” budget for consumers. Meaning that they exist alongside Hulu, Netflix, Patreon, etc. 
• Getting paid to make the things you want to make is a significant benefit of creating a paid newsletter.
• A potential negative of having a paid newsletter is that your best stuff will likely be behind a paywall, making it hard to grow your audience.
• Providing ongoing value to your customers is challenging. Consider an annual rate to lock them in for a longer period of time. 
• Long-term planning is key to sustaining your paid newsletter and making sure that it's ready to go every week (or period) without fail. 

Links

• Substack
• Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice by Bill Browder

Creator of the Day

• Ali Abdaal
• Mark Sullivan

Resource of the Day

• Beneath a Scarlet Sky by Mark Sullivan

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