Have you ever looked at all the marketing options out there and felt so overwhelmed you just don’t do any marketing at all? You’re not alone. That’s exactly where we find our guest, Matt—calling in today from the UK. Matt’s growing his new business and has taken courses, listened to podcasts, and read blogs all about lead generation. But there are so many marketing ideas out there, Matt’s feeling a bit overwhelmed. Some quote-unquote experts say you have to “be everywhere” with your marketing. If that feels a little too overwhelming, try using the methods we explain today. One involves a helpful venn diagram and the other a very fitting analogy of a bike and a car. PS: Get featured in an upcoming FTF SHORT! Just visit http://freelancetofounder.com/ask and submit a question.  Support our sponsors so we can keep airing new episodes: Ampla - Providing capital, banking, bill pay, cards, and insights to omnichannel businesses. Sendinblue - Use promo code FOUNDER for 50% off your first three months on a premium account at https://www.sendinblue.com/founder/ Dripify - Premium learning platform for entrepreneurs. SolidGigs - Get more freelance jobs Get your own on-air coaching call We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here. Leave us a review on Apple Podcasts: If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review. More Recommended Listening: This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter. We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity such as Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices