Have you ever felt imposter syndrome? Then you’re in good company, because that's usually a sign you’re up to BIG things. Today’s guest is CEO and Founder of Kroma Wellness, Lisa Odenweller. She has a powerful story of building and eventually losing her first business, to starting again, raising 9+ million from celebrity investors likeGwyneth Paltrow to build health food company Kroma Wellness. Tune in as we talk about healing your body through food, reverse engineering business goals, and who you have to become to scale a multi million dollar company. HIGHLIGHTS 00:00 What made you start your first company (related to fitness)? 13:45 The biggest lesson from building my first business. 18:45 The secret to achieving your vision board. 25:15 Lessons from navigating setbacks and losing a business. 34:30 How do you deal with Imposter Syndrome? 36:30 What is your process for setting goals in business? 42:00 The greatest asset for your company. 47:45 Lisa's skill sets and traits she developed with her 2nd company. 50:30 What would you say to your younger self? 54:30 What advice would you give someone starting a business? RESOURCES Get Kroma HERE Use code: HAPPY15 at checkout for 15% off! Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss