Enticing peoples with your offers through cold calling, email marketing, and other business strategies will take more than just mere persuasion. Instead, much more in-depth and carefully thought outbounding techniques are needed. John Livesay sits down with Skip Miller, the President of M3 Learning, to talk about the ingredients that make up an effective outbounding process. Skip talks about connecting with your target audience through emotions, comparing outbounding to a first date, the power of references, and the importance of tapping above-the-line buyers. He also shares his mission to destroy the term decision-maker and how to let go of your fears.

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