SKIP MAHAFFEY is nationally known as one of America’s top Country Radio Air Personalities. His CMA and Billboard Award-Winning “Skip Show” has been a listener magnet for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa, and Dallas. Since 2016, Skip has been the morning co-host of K-LOVE, America’s largest Christian Music radio network teaming with Amy Baumann for the Skip and Amy Show, now heard on nearly six hundred stations, up from the 250 when Skip last joined us on episode 34! This time, Skip reflects on how they’ve grown (while others have shrunk) – and what’s next!

• Twitter: @KLOVEradio
• FACEBOOK: @KLOVEradio

Key Takeaways:

[01:38] With radio revenues continuing to decline, Skip shares some insights into the differences between performing in commercial radio versus a listener-supported model in 2022.

[02:57] Skip and his team have recently relocated the show from Indianapolis to Nashville. He explains the move…and one hidden benefit that may surprise you.

[04:30] As an award-winning morning show, Skip reveals what talent managers should know about the ‘care and feeding’ of a strong morning team. 

[05:52] Skip’s radio brand has really developed into a multi-platform play with its strong online presence. He explains how database marketing has become an integral part of the growth strategy and what changes he sees coming next.

 [08:23] His morning show is on almost 600 stations now, but after individual market success in markets ranging from Tulsa to LA, Skip offers some great advice for someone in the early stages of their career who is eager to learn, grow and advance.

One Minute Martinizing by David Martin

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