Episode 152 / Olivia Hayle, author of contemporary romance, joins us this week to discuss how her shift to focusing on what her readers want in both her writing and her promotion helped her author career.

Oliva’s website: http://oliviahayle.com

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Show notes:

• How Olivia learned about branding and applied it to her stories as well as her covers, titles, and book page
• How she writes in the same sub-genre without getting bored
• Why writing is all about crafting an experience for your reader
• The question she asks herself about each book, “Do the readers want it?”
• Downhill vs. uphill marketing
• How Olivia thinks like her reader in storytelling, newsletters, and bonus content
• How authors can build in “fail-safes” into books to make sure you can end a series if it’s not performing
• How Oliva’s wide audio is a way to reach new readers while her ebooks are in KU

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More links:

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast

Jami’s Launch Plan https://www.jamialbright.com/launchplan

Sara’s Book Release Timeline Checklist https://www.sararosett.com/timeline

Jami’s books https://amzn.to/3wSraA5

Sara’s books https://www.sararosett.com/bibliography/

Resources from the Author and Reader Community to Help Ukrainans