Social marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. While there is no set formula for any organization, it’s highly beneficial to hear from those who are raising the bar on impactful content creation. Olivia Carr, Founder and CEO of Shhh Silk (silk pillowcases), and Travis Wright,  General Manager of apparel brand Esther & Co., join Marc Raco and guest host Oliver Rhodes (Head of Growth for Peoplevox) in front of a live audience on location at Online Retailer in Sydney Australia. They discuss what’s required in 2020 to curate relevance and depth in social communication. And, what role, if any, social impact and charitable giving can, and should, have on success. This episode is powered by the warehouse management solution peoplevox.com . See omnystudio.com/listener for privacy information.