Podknife - Old Navy Tried to Make Sizes for All. It Backfired. by The Journal.

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Old Navy Tried to Make Sizes for All. It Backfired.

Podcast |: The Journal.
Publisher |: Gimlet,; The Wall Street Journal
Media Type |: audio
Podknife tags |: Business,; Business News,; News & Politics
Categories Via RSS |: Business News,; Daily News,; News
Publication Date |: May 27, 2022
Episode Duration |: 00:17:58

Last year, Old Navy overhauled its women’s clothes to make sizing more inclusive. But then its sales started falling. WSJ’s Suzanne Kapner unpacks why the company’s plan to reach more customers didn’t work. Further Reading: - Old Navy Made Clothing Sizes for Everyone. It Backfired. - Old Navy to Scale Back Its Inclusive Sizing Strategy Learn more about your ad choices. Visit megaphone.fm/adchoices

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