Contributor(s): Professor Richard H Thaler | Richard H Thaler was awarded the 2017 Nobel Memorial Prize in Economic Sciences for his contributions to the field of behavioural economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioural Science and Economics at the University of Chicago Booth School of Business. He is a member of the National Academy of Science and the American Academy of Arts and Sciences, and in 2015 he was the president of the American Economic Association. He has been published in numerous prominent journals and is the author of Misbehaving: The Making of Behavioural Economics.