Part 2 of 2! Julia Gatten is the Communications Director for AfricAid and she shares some of the biggest lessons she's learned about how to tell your story to donors. In this conversation, we talk about branding, messaging, and logos. It was important to AfricAid to involve stakeholders in that process from both Tanzania and America, and it's great to hear their process.  You can check out the outline of topics discussed here: NPO 042.   Nonprofit Optimist information: Become a Patron of the Nonprofit Optimist: www.Patreon.com/nonprofitoptimist Website: www.nonprofitoptimist.com Email: nonprofitoptimist@gmail.com Facebook: www.facebook.com/nonprofitoptimist Instagram: www.instagram.com/nonprofitoptimist Suggest a new guest:   https://www.nonprofitoptimist.com/futureguest   AfricAid information: Website: https://africaid.org/ Facebook: https://www.facebook.com/africaid Instagram: https://www.instagram.com/africaid/ Blog: https://africaid.org/blog/ YouTube: https://www.youtube.com/channel/UCFGYeM1pqVG1hydExxFBnwQ