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Nielsen and Twitter Team to Track TV

Podcast |: 60-Second Tech
Publisher |: Scientific American
Media Type |: audio
Podknife tags |: Science & Medicine,; Technology
Categories Via RSS |: Science & Medicine,; Technology
Publication Date |: Jan 03, 2013
Episode Duration |: 00:01:14

Twitter and ratings agency Nielsen have come up a way to quantify social media buzz for TV programs. Larry Greenemeier reports

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