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Nick Kelly, Anheuser-Busch
Podcast |
Ad Age Ad Lib
Publisher |
Ad Age
Media Type |
audio
Categories Via RSS |
Business News
News
Tech News
Publication Date |
Jun 21, 2019
Episode Duration |
00:26:40

What happens when Big Football meets Big Beer? Until now active pro athletes could not appear in beer ads during games. The head of sports marketing for Anheuser-Busch discusses what a rules change means for Bud Light, and dishes on the brewer’s overall sports marketing strategy.

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