Why serving everyone is the worst thing you can do to your business? Why is niching down so important to your business?  We've all heard this before niche down tight. Be super specific about who you serve and you will grow your business. 

So are you niching down tight or you're serving anyone just to keep your business moving? 

Episode highlights: 

• 2:29 Things you must do and follow to niche down tight 3:48 Balance what gives you joy with the demand in the market 5:09 Dive deep into the pain point of your ideal client

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