The president and CEO of NAMM, the National Association of Music Merchants, which is a global not-for-profit trade association representing more than ten thousand manufacturers and retailers of musical instruments, professional sound, and live event production products. Their massive annual trade show is coming up at the beginning of June in Anaheim, the proceeds from which they reinvest into grants, scholarships, scientific research, industry promotions, and public and government relations programs. Well-versed across the business, he is also a musician himself and was a touring manager and even an installer.