Podknife - NHL EVP Brian Jennings - Why Amazon & Netflix Won't Be Taking Over NHL Production by Madison & Culture

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NHL EVP Brian Jennings - Why Amazon & Netflix Won't Be Taking Over NHL Production

Podcast |: Madison & Culture
Publisher |: Young & Rubicam
Media Type |: audio
Podknife tags |: Advertising,; Creativity,; Interview,; Media,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jun 13, 2017
Episode Duration |: 00:53:16

How will the multi-sensory experience of an NHL game be captured by Virtual Reality? NHL's Chief Brand Officer and Executive Vice President Brian Jennings talks about hockey’s evolved audience, how technology and the introduction of new and additional cameras have brought the fan even closer to the ice— so much so that “it’s almost like a video game," and why Amazon and Netflix and others won’t be taking over the production any time soon.

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