New cannabis market expansion with Jocelyn Sheltraw, Director of Regional Strategy for Headset. Headset provides Business Intelligence for cannabis companies, from dispensaries and retailers to product manufacturers and growers. She is responsible for strategy and operations in California, along with new cannabis market expansion. Jocelyn also advocates for women in technology leadership positions and against the social stigma of the cannabis user. So people who want to use CBD as a wellness product, perhaps they’re looking for edibles and want the wellness effects but not the “high” from THC.