The capital markets are constantly evolving. But when the world had to overcome the challenges thrown up by the pandemic, that evolution accelerated exponentially. Almost overnight, employees went remote, meetings moved online, and an entire industry realized that the key to resilience depended on the ability to provide premium customer experiences through digitization powered by centralized, seamlessly accessible data.

In this season of Financial Futures, we'll be looking at the challenges and opportunities facing the capital markets and asking how institutions should prepare in order to stay competitive in this ever-changing industry. Today, we'll be finding out about the present and future of customer experience, digitization, and data with help from Microsoft's Global Financial Services Strategy and Solutions Leader, Rupesh Khendry, and FIS's Senior Director of Sell-Side Strategy, John Avery.

We'll be asking Rupesh and John what some of the core pain points are for institutions (and their clients) in the capital markets when it comes to digitization. And they'll share their thoughts on which solutions will allow both firms and their customers to seamlessly access data to get insights faster than ever before. 

We'll also talk about:

• How should institutions approach the challenge of digitization?
• What is the true cost of siloed data?
• Why is digitization crucial to both the customers of today and the workforce of tomorrow?
• How could technologies such as AI and ML be leveraged with the help of frictionless data?