Podknife - Neil Backwith on agency profitability / Chad Latz on Cannes digital trends by The PRovoke Media Podcast

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Neil Backwith on agency profitability / Chad Latz on Cannes digital trends

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Jul 06, 2016
Episode Duration |: 00:56:06

Agency veteran Neil Backwith, who now consults for a number of highly-regarded UK PR firms, talks to Arun Sudhaman about how firms can optimize their commercial performance, and why so many continue to find this difficult. Cohn & Wolfe digital innovation head Chad Latz also visits the show to talk about his key digital trends from Cannes and beyond.

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