Podknife - NBCU Chairman Linda Yaccarino - What's Next for TV? by Madison & Culture

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NBCU Chairman Linda Yaccarino - What's Next for TV?

Podcast |: Madison & Culture
Publisher |: Young & Rubicam
Media Type |: audio
Podknife tags |: Advertising,; Creativity,; Interview,; Media,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 23, 2018
Episode Duration |: 00:49:26

Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal has been a pioneer in cross-platform media, seeing profits into the billions of dollars. Looking at reallocation, ad tech, and TV binges, she delves deep into what makes sense, what makes money, and what’s on its way out.

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