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Navigating The Evolution Of Connected TV Advertising
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Aug 30, 2024
Episode Duration |
00:17:46

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show Notes

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Angela Voss, CEO of Marketing Architects, discusses navigating the evolution of connected television advertising.

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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