Accurate forecasting is key to navigating the complex and ever-evolving pharmaceutical industry! In this episode, Joseph Sterk discusses the challenges and common errors in forecasting, particularly in the pharmaceutical industry. He details insights into the pitfalls of forecasting, including bias, incorrect inputs, and market research flaws, and how these issues can impact decision-making in pharma and other industries. Tune in for an insightful conversation that unpacks the art of pharmaceutical forecasting, explores the impact of AI, and reveals how healthcare companies stay ahead in a rapidly changing world! Resources: Connect with and follow Joseph Sterk on LinkedIn.