NASCAR and NFL Hall of Famer Joe Gibbs and team president Dave Alpern on why Joe Gibbs Racing went years without a sign out front (1:00); the impetus for Dave Alpern’s book (3:00); Joe Gibbs’ thoughts on authorship and having something to say (5:00); how Dave Alpern became tight with the Gibbs family (7:30); what Gibbs saw early in Dave Alpern (10:00); the legend of the “College Pukes” of JGR (12:00); the origins of JGR’s “buttbusters” (13:30); how being a “racer” fit the Gibbs mold (16:00); the five principles of JGR (17:30); “Everything that I’ve been in has been team” (20:00); on the culture and people-first legacy of J.D. Gibbs (22:30); the regular six-hour commute that Alpern made in his early years (25:30); how Joe Gibbs tries to lead by example and how the team maximizes those strengths (28:00); Joe Gibbs, the $100 million Fed Ex salesman (31:00); how JGR had to renegotiate its sponsorship deals after Carl Edwards’ retirement (34:30); how faith fits in as a core value at JGR (38:00); reconciling Christian principles with competing in a sport where bending the rules is a necessity (41:00); how JGR has dealt with rules transgressions and its understanding in toeing the competitive line (43:00); how difficult it was for Dave to revisit the final years with J.D. Gibbs (46:00); the pain of watching the debilitating illness that took his best friend (49:00); how Dave has gotten Coach Joe to adapt to more work-life balance (52:00); the complementary styles of Alpern, Gibbs and other JGR leadership (54:00); how JGR will manage the future as NASCAR endures some revolutionary structural changes with the Next Gen car (56:30).