In this episode of Empire, Jason and Santi are joined by Cooper Turley, aka Coopahtroopa, for a master class on music NFTs. We all listen to music every day, yet monetization for 99% of artists is abysmal. Coop explains how artists can leverage Web3 to maximize revenue, fan engagement and creativity. We explore how music NFTs work, why they have value, which artists should participate and how Web3 will revolutionize the music industry. Cooper is an absolute expert, you won't want to miss it! - - Timestamps: (00:00) Intro (02:00) Coop Records & Intro to Music NFTs (06:50) The Evolution of Music Monetization (11:30) How to Value Music NFTs (14:41) Artists as CEOs & the Music NFT Market (22:59) Circle Ad (24:41) Should Every Artist Create Music NFTs? (28:57) Do Music NFTs Need Utility? (37:40) One-of-Ones vs Collections (41:35) AI-Generated Music & Virtual Artists (47:05) Monetization, Fan Data and the Innovator's Dilemma (53:16) Incubating Artists, Creator Equity Tokens & Community (1:00:01) Tokenized Media & Rapid Fire Questions - - Follow Cooper: https://twitter.com/Cooopahtroopa Follow Jason: https://twitter.com/JasonYanowitz Follow Santi: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw - - Resources Relics by Monstercat https://relics.xyz/ Hume https://www.wearehume.com/ Coop's Substack https://thisweekinmusicnfts.substack.com/ Coop Records https://www.cooprecords.xyz/ -- Circle’s USDC has quickly become one of the most trusted and widely used stablecoins because of its composability, stability and reserve transparency. As a seamless, trusted digital currency, USDC is a zero-to-one opportunity for the global financial system. Check out their Transparency Hub at circle.com/transparency that outlines everything from links to USDC weekly reserve reports, monthly attestations, and blog posts written by their executive team highlighting how and why USDC was built the way it is. - - Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.