My guest today is Ted Gioia. Ted is a musician and an author. He's written 11 books including his latest, which is called "Music: A Subversive History". He's been on the faculty at Stanford, and he's been published in the New York Times, the LA Times, the Wall Street Journal, and many other newspapers.  In this episode, Ted and I talk about why human beings enjoy music from an evolutionary perspective. We discuss the evolution of recorded music from the analog age to the present. We talk about Ted's unique approach to music history. We talk about the increasing market share of older music compared to newer music. We talk about the current state of music criticism and music writing. We discuss how the streaming model has affected the music industry and the strange phenomenon of fake artists on Spotify. We also talk about Hollywood's shift towards doing remakes and sequels and brand extensions as opposed to new stories, and much more.  SPONSORS BUTCHERBOX: Sign up today at butcherbox.com/coleman and use code COLEMAN to get one 10-14 lb Turkey FREE in your first box. Learn more about your ad choices. Visit megaphone.fm/adchoices