Podknife - Moving Upmarket for Growth - with Process Street's Vinay Patankar by How to Win

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Moving Upmarket for Growth - with Process Street's Vinay Patankar

Podcast |: How to Win
Publisher |: Peep Laja
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Dec 11, 2023
Episode Duration |: 00:24:20

This week on How To Win: Vinay Patankar of Process Street, a workflow management software company. You'll hear why they didn't monetize for the first 2 years, how going upmarket increased retention and revenue, and why they focused the product on specific use cases.

Key Points:01:15 Identifying market need from personal frustration03:00 Deciding not to monetize for 2 years to optimize fundraising06:15 Recognizing larger customers have higher retention and expansion07:00 Transitioning from SMB to mid-market and enterprise14:30 Having over 50% of revenue from inbound channels15:00 Needing specialized use cases to differentiate amid competition19:00 Advising founders to get very clear on product and go-to-market strategy

Mentioned:

Process Streethttps://www.process.st/

Vinay Patankar's Linkedinhttps://www.linkedin.com/in/vinaypatankar

Vinay Patankar on Xhttps://twitter.com/vinayp10?lang=en

My Links:

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