Alex is an entrepreneur, author, executive coach, and board advisor. He’s built, scaled, and exited companies in Europe and Canada, and led client projects across the world. His areas of expertise are strategy development, leadership development, and entrepreneurship. His passion lies in helping clients built profitable businesses rooted in purpose. Based in Vancouver, Canada, Alex speaks on the topics of intentional strategy and entrepreneurship. In his upcoming book he presents a new framework called "The Nine Elements of Organizational Identity", which helps people build better businesses.