Listen in on this conversation between Bethaney and Yai Vargas! Yai Vargas is a multicultural marketing and communications expert, as well as the founder of The Latinistas. In this conversation, Bethaney and Yai talk about marketing, about employee resource groups, and about supporting women in their careers. As a leading multicultural marketing expert with a niche in building marketing strategies and community engagement programs, Yai spearheads opportunities for Fortune 100 corporations seeking to develop connections with focused communities. She is passionate about sharing her industry knowledge, as a public speaker, on various topics such as executive presence, personal branding, LinkedIn and Latina leaders in the workplace. Yai’s extensive corporate and agency experience in diversity, public relations and multicultural communications have allowed her to add tremendous value to the automotive, sports, non-profit, health and financial services sectors.