Did you go to MJ Unpacked in Vegas last year? The new event was talk of the town and created a more intimate, focused environment that was refreshing after the madness and party that MJBiz and Hall of Flowers have become. Founder and my guest this week George Jage says that different, more professional vibe was very much intentional. He is the former president of MJBiz and Dope magazine and wanted to focus on productivity for MJ Unpacked. The conference will bring together brands, retailers, and investors, as well as an unprecedented level of diversity for a business conference. George and I also discuss what makes a good brand, illicit market, dtc, beverages, and why virtual events suck so much. Join George, myself, and many more May 18th-20th in NYC. https://mjunpacked.com/